# Rival Ads glossary

> **Title:** Rival Ads glossary — Rival Ads Docs
> **Description:** Plain-language definitions for the labels and concepts used throughout Rival Ads.
> **Canonical URL:** https://www.rivalads.io/docs/glossary
> **Note:** This is the markdown twin of https://www.rivalads.io/docs/glossary. Append `.md` to any Rival Ads page URL to get markdown.

---

## Product structure

**Workspace:** The billing, team, branding and data boundary. One account can belong to multiple workspaces.

**Project:** A group of monitors, usually for one client or brand. Project access can include current and future monitors.

**Monitor:** One competitor tracked on one channel. It has its own source, locations, ads, history, reports and alert setting.

**Channel:** One public advertising source: Meta, Google, TikTok or LinkedIn.

**Location:** A country queried at the source. A monitor supports up to five, with one default.

**Sync / Sync now:** A source check that imports current public ad information and compares it with existing history. **Sync now** lets an Owner or Admin request one on demand.

## Ad activity

**Ad activity:** The Ads-tab area containing period controls, filters and Gallery, Board or Table.

**Started:** An ad that began within the selected Day, Week or Month.

**Stopped:** An ad that stopped within the selected period.

**Continued:** An ad that was already running before the period and continued through it.

**Gallery:** The visual browsing layout.

**Board:** The three-column Started, Stopped and Continued layout.

**Table:** The compact comparison layout.

**New:** A newly discovered ad that the current user has not yet reviewed.

## Intelligence and reporting

**Creative intelligence:** An individual ad read containing available hook, angle, persona, visual style, transcript and on-screen text.

**Hook:** The opening idea or line used to capture attention.

**Angle:** The messaging approach, such as Offer, Social proof, Problem / solution or Product demo.

**AI strategy read:** A scheduled weekly or monthly summary of the monitor’s changes and recommended actions.

**Previous reads:** Completed historical strategy reads selectable in Reporting.

**Download PDF report:** An export of the selected completed strategy read.

**Public report link:** A no-account link to the latest completed read. It can have a password and can be revoked.

**Report language:** The language specifically selected for a public report link, or **Inherit** from project and workspace settings.

**Client language:** A project-level language for its client-facing reads, reports, PDFs and copy-sheet labels.

**Personal language:** A user’s dashboard and received-email language. **Workspace default** clears the personal override.

**Effective client-facing language:** The final result of **Report language → Client language → Language**. A strategy read is prepared again only when this result changes.

## Library and email

**Library:** The workspace’s shared swipe file of saved ads.

**Unsorted:** Saved ads that are not in a folder.

**Artwork + copy sheet:** A Library download containing creative files plus CSV and Markdown details.

**Instant new-ad alerts:** Per-monitor emails sent when a later source check discovers new ads. First syncs do not alert.

**Weekly digest:** The Monday email summary containing only monitors the recipient can access.

## Roles and access

**Owner:** The person with full workspace and billing control. Only the Owner can open Settings.

**Admin:** A full operational workspace manager who sees all projects and monitors.

**Member:** A scoped teammate or client who sees only granted projects or monitors.

**Whole project:** Access to every current and future monitor in one project.

**Specific monitors:** Access to selected monitors in a project.

**All projects — current & future:** Member access to every current and future project without changing the role to Admin.

## Plans and branding

**Monitor slot:** One unit of plan allowance used by one competitor-channel pair.

**Whitelabel branding:** An eligible workspace’s customer-facing brand name, logo, colors, favicon, sender and support identity.

**Custom domain:** A verified domain owned by the workspace and used for its sign-in, product and links.

For guided tasks, return to the [documentation home](/docs).