# Google Ads competitor analysis, in five steps.

> **Title:** Google Ads Competitor Analysis: See Their Ads and Copy
> **Description:** How to run a Google Ads competitor analysis: find their search, display and YouTube ads, read their copy and offers, and track every change automatically. Free.
> **Canonical URL:** https://www.rivalads.io/google-ads-competitor-analysis
> **Note:** This is the markdown twin of https://www.rivalads.io/google-ads-competitor-analysis. Append `.md` to any Rival Ads page URL to get markdown.

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1. **Find every ad in the Transparency Center.** Search the competitor's domain (one domain can hold several advertiser accounts), set the region to your market, and filter by format. It lists Search, Display, Shopping and YouTube ads with first and last shown dates. [Our Transparency Center guide](/tools/google-ads-transparency-center).
2. **See who you meet in your own auctions.** Auction Insights in your Google Ads account shows impression share, overlap rate, position-above rate and top-of-page rate for competitors in auctions your campaigns entered. Use Ad Preview and Diagnosis to view a results page without skewing your impressions.
3. **Read the copy for the angle.** Note whether headlines lead with price or offers, proof, speed and ease, or specificity, and which call to action they use.
4. **Follow the click.** The landing page shows the real offer. Many YouTube and some image ads name their destination in the preview; search text ads show only the domain.
5. **Watch what changes.** The Transparency Center has no history view or alerts. Rival Ads reads each competitor's Google ads on a schedule, saves every creative, reads the copy of image-only search ads, captures landing pages where an ad names one, and shows what started, kept running and stopped showing.

Google does not publish competitor keywords or spend. Auction Insights covers only your own auctions; third-party keyword data is estimated.

Related: [See competitor ads on every platform](/competitor-ads) · [YouTube ad library](/tools/youtube-ad-library) · [Start monitoring](/sign-up)