MagicBrief is closing — what to export, and where to go

MagicBrief closes on 31 July 2026

If you are here because a teammate asked whether MagicBrief is still a thing: it is not, or not for much longer. Their own FAQ gives the end as 31 July 2026 at 8pm EST, and says that after that date and time the platform will no longer be accessible.

The reason is not failure. Canva acquired MagicBrief, the team spent the following year building Canva Grow inside Canva, and with Grow live the original product is being retired. That is the good version of an acquisition ending — the people kept building — but it does not change what it means for your workspace, which is that a tool your creative process depends on has a date on it.

One thing worth saying immediately, because it is the question everyone asks first: your billing has already stopped. MagicBrief cancelled it when the shutdown was announced, and their FAQ states plainly that you will not be charged again. Nobody needs to hunt for a cancel button.

What you can get out, and what is staying behind

This is the part that matters and the part most coverage has skipped, because the export story is uneven.

Analytics come out. You can export Insights Dashboard reports as CSV, though the route is fiddly: open an Overview report, let it sync, switch to the Bar Graph view, then download. Do it once now rather than discovering the steps on the last afternoon.

Two report types do not come out at all. Comparison reports and Co-pilot reports have no export path, so if either is load-bearing for a client deliverable, screenshot what you need while the platform is still up.

And then the one that will hurt most teams: Inspire collections cannot be bulk exported. MagicBrief's stated reason is that those collections hold third-party content its users did not create — someone else's ads — and that is a defensible position, but it means the swipe file your team spent two years curating is not coming with you in one click. If those boards were the reason you paid, budget real hours this month, not a Friday afternoon.

• Insights Dashboard analytics — CSV, via an Overview report in Bar Graph view.
• Comparison reports — no export. Screenshot anything you need.
• Co-pilot reports — no export. Same.
• Inspire collections — no bulk export at all. This is the expensive one.

Canva Grow is the replacement, and it is not a port

Canva has been clear that Grow is a new product built on MagicBrief's thinking rather than the same software with a new logo, so plan for a tool that works differently rather than a migration you can do on autopilot.

Grow currently supports Meta and TikTok for both publishing and analytics. If your team lived in MagicBrief for Meta creative reporting, that is a real continuation. If you were leaning on it for anything outside those two channels, check before you commit the workflow.

There is a migration offer: six months free on Canva Business, limited to one redemption per business domain, with promo codes redeemable until 30 September 2026. The claim deadline printed on MagicBrief's FAQ is 31 June 2026 — a date that does not exist on any calendar — so if you have not claimed and want to, ask their support directly rather than assuming you have missed it or that you have time.

What MagicBrief did that we do not do

We are a different product, and anyone arriving here expecting a drop-in replacement should hear that plainly.

MagicBrief connected to your own ad accounts. It pulled your spend, your results and your creative performance, and tied a piece of artwork to the numbers it produced — which is how you learn that your own hook stopped working in week three. We do not do that. We never ask for an ad account, we hold no access to your Meta or Google billing, and we cannot tell you which of your creatives outperformed.

It also had a briefing workflow, which is in the name. Boards, briefs, and a route from “this reference ad is good” to “here is what the designer builds”. Our Library is a swipe file with ZIP exports and copy sheets attached; it is not a briefing tool, and calling it one would waste your time.

If creative performance analytics on your own accounts is what you actually lost, Canva Grow is the successor and the honest recommendation. Take the six months and go.

If it was the Inspire board you actually used

There is a second group here, and in our experience it is the larger one: teams whose daily use of MagicBrief was not the dashboards at all. It was saving competitors' ads, watching what a rival brand was running, and having a shared board to point at in a meeting. That is competitor research, and it is the part Canva Grow — an analytics and publishing product for your own accounts — is not built to replace. It is also the part whose data you cannot export.

That job is the one we do. You name the competitors, we fetch their ads on a schedule, archive every creative before the public libraries drop it, and diff each run so you get started, stopped and still-running rather than an undifferentiated wall. Saving an ad to a shared, workspace-wide library is a click, and the whole bundle exports as a ZIP with artwork and a copy sheet — deliberately, because we have just watched what happens when a swipe file cannot leave the building.

For agencies there is a further piece MagicBrief did not cover: everything a client sees can carry your branding on your own domain — the dashboard, the PDF reports, the share links, even the emails.

A migration checklist for the last few weeks

Whatever you move to, the order of operations is the same and the deadline is fixed.

• Export your Insights Dashboard reports to CSV now, while there is time to work out the Bar Graph step.
• Screenshot any Comparison or Co-pilot report a client has seen — there is no export path for either.
• Triage the Inspire collections by hand. Decide which boards genuinely matter before you start saving individual ads, because you will not get through all of them.
• Claim the Canva Business offer if creative analytics on your own ad accounts was the value — codes redeem until 30 September 2026, one per business domain.
• Separately, decide who now watches your competitors. That is the half of MagicBrief that Grow is not replacing.