Strategy reads & reporting

Open a monitor and select Reporting. This area turns the period’s ad changes into a client-ready competitive read and keeps earlier reads available for comparison.

What a strategy read contains

A completed AI strategy read can include:

The most important competitive takeaway.
Changes in creative style, copy angles, offers and product emphasis.
New ads that matter and ads the competitor pulled.
Proven winners that are still running.
Practical recommendations for your team.
Supporting artwork from the monitored ads.

The read is grounded in the ads captured for that monitor. When there is limited evidence, treat the output as a prompt for investigation rather than a claim about spend, conversions or business intent.

When reads are prepared

Every monitor with an available source gets a read on a guaranteed cadence. Starter and Growth can also bring that read forward when a source check finds a change.

Starter and Growth: at least one read a month.
Scale, Agency and Max: at least one read a week.

When a sync finds the competitor started or stopped an ad, Starter and Growth prepare the next read once 14 days have passed since the last one, ahead of the monthly guarantee. Scale, Agency and Max run every 7 days. A source can report a start or stop after it happened, so these cadences describe when Rival Ads reads captured changes rather than promising when each public library will expose them.

A monitor’s first read is prepared as soon as its first ads are captured. The Reporting panel shows the date your next read is guaranteed by; monthly plans may arrive before then when the competitor moves. There is no manual “run analysis” button.

If the ad source is unavailable — for example, an expired LinkedIn connection or a source access block — reads pause rather than presenting stale rows as current. The Reporting panel shows the pause until a successful sync restores the cadence.

Some public ad libraries return a bounded collection for very large advertisers. If an older creative first appears in a later collection, the next read treats it as newly observed evidence while retaining the source’s original start date; it does not silently disappear from every reporting window or get presented as a recent launch.

Previous reads

Use Previous reads to select an earlier period. The selected read controls both the on-screen report and the PDF export, which makes it possible to revisit what changed at a specific point in time.

Owners and admins can use Share & export:

Download PDF report exports the selected completed read.
Public report link gives anyone with the link the latest completed read without requiring an account.
Protect this link adds a password.
Report language can inherit the project/workspace language or use a supported language specifically for that link.
Generate a new link (revokes the old one) replaces the URL when access should be withdrawn.

Client-facing reports carry the active workspace identity. Agency, Max and AppSumo Tier 3 and 4 workspaces can apply their configured name, colors and logo and use a custom domain; other plans use the workspace name with standard Rival Ads styling.

Changing the effective client-facing language prepares or reuses a matching read without rewriting Previous reads. Follow Languages & translated content for the exact triggers and inheritance rules.

Follow Share a report for the complete workflow. For ad-by-ad hooks, angles and transcripts, see Creative intelligence.