Rival Ads

Ad activity & data

Open a monitor and select Ads to reach Ad activity. Choose a period, view and filters to answer questions such as “What launched this week?”, “Which video ads stopped?” or “What has kept running for a month?”

Periods and statuses

Choose Day, Week or Month. Rival Ads places each ad into one status for that period:

  • Started — the ad began during the selected period.
  • Stopped — the ad stopped during the selected period.
  • Continued — the ad was already running before the period and continued through it.

Long-running ads can be useful evidence of durable messaging, but public ad libraries do not provide conversion results or spend. Continued does not prove profitability.

Views

  • Gallery is the visual browsing view. Use it to scan creative quickly.
  • Board separates Started, Stopped and Continued into columns.
  • Table is the compact comparison view with sortable facts and actions.

The same filters apply across the views: Location, Status, Run time (ads live at least 7, 15, 30, 90, 180 or 365 days, the fastest way to surface proven creatives), Ad type and, when creative intelligence is available, Angle. An ad with no known start date never matches a run-time preset; its run is unknown, not zero. Meta monitors add a Reach filter and a Highest reach Gallery sort; LinkedIn monitors add an Impressions filter and a Most impressions sort, built on the impression range LinkedIn itself publishes for every ad - an ad only matches a minimum its published range guarantees. In Gallery you can also sort by Longest running.

A search box sits beside the filters and reads everything Rival Ads has on each ad - copy, video transcript, on-screen text and the intel read - with -term exclusions and quoted phrases; see Search & saved views. Filters and search ride the page URL, so a filtered board is a link you can send, and the Views button saves the current combination as a named view for the whole workspace.

What an ad can show

The source determines which fields are available. A card can include:

  • Creative artwork or a visual preview.
  • Exact ad copy, headline and call to action.
  • Start and stop dates.
  • Image, video, carousel or text type.
  • Landing page or display domain.
  • Variants, published reach (Meta EU/UK) or the published impression range (LinkedIn) when the source reports it.
  • Download creative and Open in source library actions.
  • A New label until you review a newly discovered ad.

Not every source publishes every field. Rival Ads shows the evidence that is available and does not invent missing performance figures.

Locations

A monitor can query up to five locations. Use Location to switch between the monitored results or see the combined view. The first location selected during setup is the default. An ad keeps the language supplied by its source.

Saved ads and intelligence

Select Save to add an ad to the workspace Library. Select Intelligence to open its hook, angle, persona, transcript or on-screen text when available. See Creative intelligence for how those fields differ from a strategy read.

Where the source allows it, Rival Ads keeps a durable copy or representative preview so the visual remains useful after the source listing changes. Open in source library is the best way to inspect the source’s current public record. A source may later remove or restrict that record.