01
Capture the source evidence
Rival Ads reads the public ad libraries for the competitor and market you chose. It stores the real images, video posters, copy, CTA, landing URL and source dates before a stopped ad can disappear.
Competitor ad intelligence
Ad intelligence built from the creative they actually run.
Rival Ads is an ad intelligence platform for tracking known competitors across Meta, Google, TikTok and LinkedIn. It archives their ads, reads the creative, shows what changed and turns the evidence into a strategy brief.
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A useful definition
What ad intelligence should tell you
Ad intelligence collects advertising evidence and makes it useful for decisions. The broad category includes media-spend estimates, placement data, audience measurement and creative analysis. Rival Ads owns one specific part of that job: competitor creative intelligence.
You choose the companies that matter. We follow their public advertiser accounts, preserve the ads and compare each sync with the last one. That answers the questions a searchable library cannot: What launched? What was pulled? Which message keeps returning? Which creative has survived for months?
The boundary matters. We do not claim to know a competitor's ROAS, conversions or ordinary commercial spend because the source platforms do not publish them. The product keeps public facts separate from interpretation, so a strategist can see exactly what supports the read.
From source to strategy
One ad intelligence workflow, not four browser tabs
The same record follows a creative from its public source through extraction, change detection, analysis and reporting.
02
Read every creative
Video is transcribed, on-screen text is extracted, and each ad is classified by hook, persuasion angle and intended audience. A thirty-second creative becomes something a strategist can scan in seconds.
03
Measure the change
Every sync is compared with the previous record. New launches, quiet retirements and long-running ads separate into started, stopped and continued views over a day, week or month.
04
Turn the evidence into a brief
The strategy read compares creative style, messaging, offers and themes, then calls out the ads that matter and gives the team specific recommendations. The evidence remains beside the interpretation.
The evidence layer
More than a wall of ad screenshots
A screenshot proves an ad existed. Useful ad intelligence preserves the source, the words, the dates and the changes around it. That is what lets a team compare messages across a competitor's account instead of reacting to one attractive creative.
- Real image, video poster and word-for-word ad copy
- Video transcript and text visible inside the creative
- Hook, persuasion angle and intended audience
- CTA, display domain and landing page with tracking parameters
- First seen, last seen and delivery status from the source
- Started, stopped and continued change history
- Creative lifespan and repeated variants as public testing signals
- Saved creative, share link and client-ready report
Pick the tool by the job
Library, ad spy database or monitored intelligence?
Public ad library
Best for checking what one advertiser runs right now.
Usually no durable archive, change history, alerts or cross-platform workflow.
Open the library guidesSearchable ad spy tool
Best for browsing a large database to discover products, ads or inspiration.
Breadth can become noise when the real job is following a known set of rivals.
Compare ad research toolsRival Ads
Best for monitoring named competitors and understanding creative change over time.
It does not estimate spend or replace a broad product-discovery database.
See every featureWhat teams do with the signal
Plan the next creative test
See the hooks, offers and formats competitors are adding now, then brief an original test from the pattern instead of copying one ad.
Find the ads that endure
Sort past the launch noise and study creatives that stay live for weeks or months. Longevity is a useful signal that deserves investigation.
Report without rebuilding the research
Keep the evidence, analysis and history in one place, then share the read as a branded page or PDF with a client or leadership team.
Agencies can deliver the same workflow under their own logo, colors and domain. Dashboard access, alerts, reports and share links follow the agency's brand. See whitelabel ad intelligence for agencies.
Ad intelligence questions
What is ad intelligence?
Ad intelligence is the collection and analysis of advertising data to understand what brands are running, where they run it, how their creative and messaging change, and which campaigns stay live. Rival Ads focuses on competitor creative, exact copy, public delivery dates and change history rather than estimating private spend or performance.
What does an ad intelligence tool show?
Rival Ads shows the real creative, exact ad copy, CTA, landing page, first and last seen dates, video transcripts, on-screen text, hooks, messaging angles and intended audience. It also separates ads that started, stopped or continued between syncs.
How is ad intelligence different from an ad spy tool?
Most ad spy tools are large searchable archives designed for discovery. Rival Ads starts with the competitors you already know, monitors their accounts on a schedule, preserves ads after they disappear and explains what changed. It is a tracking and analysis workflow, not an endless feed.
Can Rival Ads see competitor spend, ROAS or conversions?
No. Public ad libraries do not publish ordinary commercial spend, conversion rate or ROAS, so Rival Ads does not invent those numbers. Creative lifespan, repeated variants and the decision to keep an ad running are useful public signals, but they are not proof of financial performance.
Which ad platforms does Rival Ads cover?
Rival Ads monitors Meta (Facebook and Instagram), Google, TikTok and LinkedIn. Each monitor follows one competitor on one channel, and the same competitor can be tracked across all four.
How often is competitor ad intelligence updated?
Monitoring runs automatically every seven days on Starter and Growth, and every three days on Scale and Agency. New monitors sync immediately, and admins can also trigger a sync when a launch cannot wait.