Billing & plans
A plan belongs to a workspace, not to an individual seat. Every plan includes unlimited team members, projects and access controls, instant new-ad alerts, the weekly digest, strategy reads, PDF reports and public report links.
Subscription plans
All prices are USD.
| Plan | Monitors | Ad fetching | Strategy reads | Monthly | Annual |
|---|---|---|---|---|---|
| Starter | 2 | Weekly | Monthly AI strategy reads; detected changes can advance the next read once 14 days have passed since the previous read | $29 | $290 |
| Growth | 6 | Weekly | Monthly AI strategy reads; detected changes can advance the next read once 14 days have passed since the previous read | $49 | $490 |
| Scale | 12 | Every 3 days | Weekly AI strategy reads | $79 | $790 |
| Agency | 30 | Every 3 days | Weekly AI strategy reads | $99 | $990 |
| Max | 75 | Every 3 days | Weekly AI strategy reads | $199 | $1990 |
Annual billing costs ten months for twelve. Agency and Max also include full whitelabel branding and a custom domain. Max adds a priority sync queue: its scheduled, manual and first fetches are queued ahead of the same kind of waiting work from other workspaces. It changes the order of the queue, not how often a monitor is fetched.
A monitor is one competitor on one channel. Tracking Acme on Meta, Google and TikTok uses three monitor slots.
First month free
Each subscription plan starts with a 30-day free trial. A card is added at checkout, nothing is charged that day, and the first payment is due after the trial unless the subscription is cancelled first. There is no permanent free tier.
Manage billing
The workspace owner opens Settings → Billing. From there:
- Change plan opens the plan picker.
- Manage payment & invoices opens the billing portal for cards, invoices, billing details and cancellation.
- Keep my subscription restores a subscription that is set to cancel at period end.
An upgrade applies immediately with prorated billing. A downgrade applies at the end of the current billing period. If the new plan has fewer monitor slots than the workspace is using, existing history remains but another monitor cannot be added until usage is within the allowance.
If a payment is past due, update the payment method from the billing portal to keep tracking active.
AppSumo lifetime plans
AppSumo licenses are one-time purchases with no trial or renewal:
| AppSumo license | One-time price | Included plan allowances |
|---|---|---|
| Tier 1 | $49 | Growth |
| Tier 2 | $99 | Scale |
| Tier 3 | $199 | Agency |
| Tier 4 | $399 | Max |
Tier 3 inherits Agency’s whitelabel and custom-domain features; Tier 4 inherits Max’s, plus the priority sync queue. Use Manage on AppSumo for upgrades or downgrades. Changes made in AppSumo are reflected in the workspace automatically. A refunded or deactivated license pauses access until it is reactivated or the owner chooses a subscription plan.
Who can see billing
Billing is the owner’s relationship with Rival Ads. Admins and members do not see Settings → Billing or the plan selection screen for a paused workspace; they are directed to contact the workspace owner.
For current public plan cards, see pricing. For monitor counting, see Monitors & projects.