Rival Ads glossary

Product structure

Workspace: The billing, team, branding and data boundary. One account can belong to multiple workspaces.

Project: A group of monitors, usually for one client or brand. Project access can include current and future monitors.

Monitor: One competitor tracked on one channel. It has its own source, locations, ads, history, reports and alert setting.

Channel: One public advertising source: Meta, Google, TikTok or LinkedIn.

Location: A country queried at the source. A monitor supports up to five, with one default.

Sync / Sync now: A source check that imports current public ad information and compares it with existing history. Sync now lets an Owner or Admin request one on demand.

Ad activity

Ad activity: The Ads-tab area containing period controls, filters and Gallery, Board or Table.

Started: An ad that began within the selected Day, Week or Month.

Stopped: An ad that stopped within the selected period.

Continued: An ad that was already running before the period and continued through it.

Gallery: The visual browsing layout.

Board: The three-column Started, Stopped and Continued layout.

Table: The compact comparison layout.

New: A newly discovered ad that the current user has not yet reviewed.

Intelligence and reporting

Creative intelligence: An individual ad read containing available hook, angle, persona, visual style, transcript and on-screen text.

Hook: The opening idea or line used to capture attention.

Angle: The messaging approach, such as Offer, Social proof, Problem / solution or Product demo.

AI strategy read: A scheduled weekly or monthly summary of the monitor’s changes and recommended actions.

Previous reads: Completed historical strategy reads selectable in Reporting.

Download PDF report: An export of the selected completed strategy read.

Public report link: A no-account link to the latest completed read. It can have a password and can be revoked.

Report language: The language specifically selected for a public report link, or Inherit from project and workspace settings.

Client language: A project-level language for its client-facing reads, reports, PDFs and copy-sheet labels.

Personal language: A user’s dashboard and received-email language. Workspace default clears the personal override.

Effective client-facing language: The final result of Report language → Client language → Language. A strategy read is prepared again only when this result changes.

Library and email

Library: The workspace’s shared swipe file of saved ads.

Unsorted: Saved ads that are not in a folder.

Artwork + copy sheet: A Library download containing creative files plus CSV and Markdown details.

Instant new-ad alerts: Per-monitor emails sent when a later source check discovers new ads. First syncs do not alert.

Weekly digest: The Monday email summary containing only monitors the recipient can access.

Roles and access

Owner: The person with full workspace and billing control. Only the Owner can open Settings.

Admin: A full operational workspace manager who sees all projects and monitors.

Member: A scoped teammate or client who sees only granted projects or monitors.

Whole project: Access to every current and future monitor in one project.

Specific monitors: Access to selected monitors in a project.

All projects — current & future: Member access to every current and future project without changing the role to Admin.

Plans and branding

Monitor slot: One unit of plan allowance used by one competitor-channel pair.

Whitelabel branding: An eligible workspace’s customer-facing brand name, logo, colors, favicon, sender and support identity.

Custom domain: A verified domain owned by the workspace and used for its sign-in, product and links.

For guided tasks, return to the documentation home.