Rival Ads glossary

Product structure

Workspace: The billing, team, branding and data boundary. One account can belong to multiple workspaces.

Project: A group of monitors, usually for one client or brand. Project access can include current and future monitors.

Monitor: One competitor tracked on one channel. It has its own source, locations, ads, history, reports and alert setting.

Channel: One public advertising source: Meta, Google, TikTok, LinkedIn, Microsoft Ads or Pinterest.

Location: A country queried at the source. A monitor supports up to five, with one default.

Sync / Sync now: A source check that imports current public ad information and compares it with existing history. Sync now lets an Owner or Admin request one on demand.

Ad activity

Ad activity: The Ads-tab area containing period controls, filters and Gallery, Board or Table.

Started: An ad that began within the selected Day, Week or Month.

Stopped: An ad that stopped within the selected period.

Continued: An ad that was already running before the period and continued through it.

Gallery: The visual browsing layout.

Board: The three-column Started, Stopped and Continued layout.

Table: The compact comparison layout.

New: A newly discovered ad that the current user has not yet reviewed.

Landing page: The captured, dated page behind a Meta or Google ad, recorded once per destination rather than once per ad.

Offer timeline: The history of the price a landing page showed on each capture: what it said, when it was first and last seen, and the capture that shows it.

Not yet confirmed: A price reading seen once that has not met the stable-read rule, so it is recorded in the timeline but not reported as a change.

Intelligence and reporting

Creative intelligence: An individual ad read containing available hook, angle, persona, visual style, transcript and on-screen text.

Hook: The opening idea or line used to capture attention.

Angle: The messaging approach, such as Offer, Social proof, Problem / solution or Product demo.

AI strategy read: A summary of the monitor’s captured changes and recommended actions. Starter and Growth are guaranteed monthly; a start or stop found by a source check can bring the next read forward once 14 days have passed since the previous read. Scale, Agency and Max are guaranteed weekly.

Previous reads: Completed historical strategy reads selectable in Reporting.

Download PDF report: An export of the selected completed strategy read.

Public report link: A no-account link to the latest completed read. It can have a password and can be revoked.

Report language: The language specifically selected for a public report link, or Inherit from project and workspace settings.

Client language: A project-level language for its client-facing reads, reports, PDFs and copy-sheet labels.

Personal language: A user’s dashboard and received-email language. Workspace default clears the personal override.

Effective client-facing language: The final result of Report language → Client language → Language. A strategy read is prepared again only when this result changes.

Library and email

Library: The workspace’s shared swipe file of saved ads.

Unsorted: Saved ads that are not in a folder.

Artwork + copy sheet: A Library download containing creative files plus CSV and Markdown details.

Instant new-ad alerts: Per-monitor emails sent when a later source check discovers new ads. First syncs do not alert.

Weekly digest: The Monday email summary containing only monitors the recipient can access.

Inspiration

Inspiration: The opt-in pool of ads shared between participating workspaces. Opting in shares the ads your monitors collect and unlocks everything other participating workspaces share.

Pool: The live set of ads contributed by every participating workspace, with one card per creative however many workspaces track it. It reflects what participants track, not the whole internet.

Rising advertisers: The Inspiration tab that ranks pool advertisers by launches in the last 14 or 30 days times one plus the share that ran for at least 7 days. Scoped by default to your workspace's channels and markets.

Launches (Rising): An advertiser's pool creatives whose source start date falls inside the window. Undated ads never count.

Survival (Rising): Of the launches old enough to have run 7 days, the share that ran for at least 7 days, live or since stopped. Google ads use observed dates (first shown to last shown).

Track: The action on a Rising row that opens the add-competitor flow prefilled from the source, with plan limits and source verification applied as usual.

Roles and access

Owner: The person with full workspace and billing control. Only the Owner can open Settings.

Admin: A full operational workspace manager who sees all projects and monitors.

Member: A scoped teammate or client who sees only granted projects or monitors.

Whole project: Access to every current and future monitor in one project.

Specific monitors: Access to selected monitors in a project.

All projects — current & future: Member access to every current and future project without changing the role to Admin.

Plans and branding

Monitor slot: One unit of plan allowance used by one competitor-channel pair.

Whitelabel branding: An eligible workspace’s customer-facing brand name, logo, colors, favicon, sender and support identity.

Custom domain: A verified domain owned by the workspace and used for its sign-in, product and links.

For guided tasks, return to the documentation home.